Goldman Sachs
Info
We started working with Goldman Sachs in 2010, when we pitched and won the business at VMLY&R. Then, just as we were about to start making ads, it became clear they needed to change direction. The nation’s economy was still recovering and the media was doing the job of defining who Goldman was for them. They had a bigger story to tell and their clients helped them tell it.
The “Progress Campaign” launched digitally with the goal of literally showing how Goldman helps their clients while creating far-reaching economic change. The campaign continues to run today, even as they've embraced a larger social media presence.
Catagory
Campaign
Client
Goldman Sachs
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